The Samsung BlackJack phone offers a compelling and technologically advanced smart device, however we wanted to show that this phone could be used for more than just smart features and we utilized celebrities to bring this message to life.Rachel Zoe – a high profile celebrity stylist was the face of “Style”. She brought to life the beautiful, sleek style and design of the BlackJack.
“Work” was showcased by Derek Lam – the world renowned fashion designer who is able to keep up to the minute with the help of this multi-functional device.
Mark Cuban was the face of “Play” – working hard and playing hard is a mantra this businessman lives by. We felt he captured the essence of the enhanced music and video features the BlackJack offers.
Finally there was “You” – Katherine Heigl, the popular TV actress embodied the perfect combination of style, work and play.
Media placement for this campaign consisted of: National and Local Newspapers, Online Media, and National (Business, Entertainment, Men’s, Music, Travel and Women’s Fashion) Magazines.
Kristen Benavitch
Business Development Manager
Cheil Communications New Jersey
4 comments:
Heigl was the face of Samsung, yet she was photographed picking up a free T-Mobile blackberry at Sundance. Interesting. Might I also add Heigl and Zoe should never, ever be mentioned in the same sentence as STYLE? Thank you.
Hey, it was a free blackberry. I would have picked up a free blackberry too lol. Who wouldn't lol. I have a T-Mobile blackberry and Samsung cell phone. Nothing wrong with having more than one carrier. Obiviously it didn't bug Samsung lol.
Doesn't matter if it was free. You can't promote one product and use the competitions product at the same time. Obviously Samsung doesn't know about this.
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