As we embark on TV and Magazine planning for the fall/early 2008, it is important to note trends in these mediums to ensure optimal client investment. So what are the “Hot” and “Not-So-Hot” trends? Experts from Media Life and Ad Age give us a peek of what’s to come.
According to Media Life’s “Upfront Report” on fall 2007 TV trends, there will be a decline of serialized dramas due to bad ratings. Among the affected shows are: Fox’s Vanished, ABC’s The Nine, and CBS’s Jericho. Additionally, even long-running hits such as ABC’s Lost and Fox’s 24 are declining. Overall, these hit shows are slipping due to the viewer’s lack of commitment. In essence, viewers are looking for shows with story lines that are wrapped-up within the hour, rather than viewing shows that require a higher level of commitment.
On the other hand, NBC’s Heroes is the only serialized drama that’s a hit show. It successfully caught on quickly with viewers, which allowed it to gain traction. Heroes established a connection with viewers, as it allowed them to relate to the characters in the show through escapism, mythology and overall empathy for the characters.
Another TV trend suggests a rise in shows like NBC’s The Office or job related shows, and less attention to family oriented shows similar to Everybody Loves Raymond. Viewers are gravitating toward work-based storytelling rather than family-based shows because the workplace is considered a whole other family. For most, the traditional family isn’t relatable. Furthermore, another dynamic exists at work where all kinds of drama and tension exist. Hence, allowing viewers to relate more to this type of programming.
Networks this fall are also aiming to support shows centered on women; specifically the women of NBC’s Lipstick Jungle. The introduction of this new drama will be used as a means to attract educated, successful women.
Experts also analyzed an interesting TV trend involving teens. MTV’s TRL (Total Request Live) was once a teen obsession, but is now struggling much like MTV. TRL is down 67% from 8 years ago due to MTV relying on older, fading shows, i.e. The Real World.
Furthermore, TRL has been hurt by Youtube.com, since teens can call-up favorite videos rather than waiting a full hour to see them. In an effort to save money, MTV has also been airing TRL episodes two days a week instead of airing them live; thus losing the show’s essence of capturing the day’s top music video choices. Additionally, this “move to tape” has caused speculation that TRL would be cut entirely.
With regards to Magazine trends, the latest report from the Publisher’s Information Bureau (PIB) notes that “Teen” magazines have been on the decline. This has been due to the demise of Elle Girl and Teen People.
Most titles in the “Parenting” category are down, and unfortunately, the print edition of Child magazine recently folded. Cookie and Family Fun are the only “Parenting” magazines that are showing gains.
Media Life notes that “Teen” and “Parenting” magazine categories are on the decline due to the migration of readers and advertisers that are moving toward the Internet.
According to Ad Age, the “Celebrity Weekly” category is also showing signs of decline, which can be attributed to the rise of TMZ.com, a celebrity gossip website. Additionally, the category has become overcrowded; not to mention changes in reader attention toward the overexposure of the same few stars: i.e., Anna Nicole Smith, Brad-Jen-Angelina, etc. Moreover, postal hikes and price wars may also be contributing to the decline in circulation growth. An example of this is Star Magazine, which has cut circulation by 10% to 1.35 million, down from 1.5 million.
Media Life also outlines magazine categories that are showing gains. Among them are: “Women’s Service/Beauty”, “Fashion” and “Shelter” titles. Such gains indicate vitality and a strong position in the marketplace.
Additionally, certain publication groups are responding to these trends by creating innovative ways to incorporate print brands online. For instance, Fox and Hearst are partnering to make a series for broadband and eventually network TV, based on popular magazine titles. An example is the Cosmo Girl project; a serialized Soap with fans contributing to the narrative by submitting suggestions for what should happen next in the story.
TV and Magazine trends are ever-changing; filled with peaks and valleys. Hence, as part of our daily job performance, it is imperative that we stay abreast of these changes in order to make the most viable and optimal client recommendations to maximize return on investment.
Laura Greenfield, Senior Media Planner
Cheil Communications New Jersey
Hansel e Gretel. Con CD Audio Libro PDF eBook
-
Carica e scarica: Elsie E EgermeierDOWNLOAD Hansel e Gretel. Con CD Audio
Prenota Online. Hansel e Gretel e la Strega della Foresta Nera raiplay.it
Agnes è...
5 years ago
45 comments:
I'm really enjoying the design and layout of your site. It's a very easy on the eyes which makes it much more pleasant
for me to come here and visit more often. Did you hire out
a developer to create your theme? Outstanding work!
Here is my weblog www.xxxvideofix.com
Woah! I'm really enjoying the template/theme of this site. It's simple, yet effective.
A lot of times it's hard to get that "perfect balance" between superb usability and visual appearance. I must say that you've done a excellent
job with this. Additionally, the blog loads very quick for me on Firefox.
Exceptional Blog!
Feel free to visit my webpage : Round Titted Shy Love Is Analled Deep And Hard
Hello there! This is my first comment here so I
just wanted to give a quick shout out and say I genuinely
enjoy reading your articles. Can you recommend any
other blogs/websites/forums that cover the same subjects?
Thanks!
My page - crazyteenpics.com
In fact when someone doesn't understand then its up to other users that they will assist, so here it takes place.
Also visit my blog post :: Free porn videos and naked girls hardcore sex
It is the best time to make some plans for the future and it's time to be happy. I have read this post and if I could I want to suggest you few interesting things or suggestions. Maybe you could write next articles referring to this article. I wish to read even more things about it!
Here is my homepage :: http://www.teenpornsexpussy.com/
I don't know if it's just me or if perhaps everyone else experiencing problems with your website.
It appears as though some of the written text in your content are running off the screen.
Can somebody else please comment and let me know if this is happening to them as
well? This may be a problem with my browser because I've had this happen previously. Thanks
my webpage > Lesbian
Hey! Someone in my Myspace group shared this site with us so I came to give it a look.
I'm definitely loving the information. I'm book-marking and will be tweeting this to my followers!
Great blog and outstanding design.
Here is my site Young teen abuse - Videos
Hey! Do you use Twitter? I'd like to follow you if that would be ok. I'm definitely enjoying your blog
and look forward to new posts.
Also see my web site - free teen porn pictries
Yes! Finally something about sex.
Feel free to visit my web-site :: Blowjob
If you wish for to take much from this paragraph then you have to apply these methods to your won weblog.
My website ... www.daily-wet-tshirt.com
First off I want to say great blog! I had a quick question which I'd like to ask if you don't mind.
I was interested to know how you center yourself and clear your thoughts prior to writing.
I have had a tough time clearing my mind in getting my ideas out.
I do enjoy writing however it just seems like the first 10 to
15 minutes are usually wasted just trying to figure out how to begin.
Any ideas or tips? Many thanks!
Also see my site - xxxvideofix.com
Fantastic beat ! I wish to apprentice at the same time as you amend your website,
how can i subscribe for a weblog site? The account helped me a acceptable deal.
I were tiny bit acquainted of this your broadcast offered shiny transparent idea
Here is my web page ; JessieCoxxx 71
This site was... how do you say it? Relevant!! Finally I've found something that helped me. Many thanks!
Feel free to surf my blog Young daughter abused
I'm not sure why but this website is loading incredibly slow for me. Is anyone else having this issue or is it a problem on my end? I'll check back later and see if the problem still
exists.
Also visit my web site ... www.partygalleries.com
We are a group of volunteers and opening a new scheme in our
community. Your website offered us with valuable info to work on.
You have done an impressive job and our entire community will be thankful to you.
Here is my weblog :: free teen porn
Amazing issues here. I'm very happy to look your post. Thanks a lot and I am looking forward to contact you. Will you please drop me a mail?
My page : college party porn wild
Excellent post. Keep writing such kind of info on your blog.
Im really impressed by your site.
Hello there, You've performed an excellent job. I'll certainly
digg it and in my view suggest to my friends.
I'm confident they will be benefited from this website.
Feel free to visit my web page ... She likes cum at her tits
Helpful info. Lucky me I discovered your site accidentally, and I am surprised why this accident
did not happened earlier! I bookmarked it.
My web blog ; Tight Teen
I am actually thankful to the holder of this web page who has shared
this fantastic article at at this time.
Stop by my blog ... teenpornpost.com
I know this web site offers quality based articles and extra
information, is there any other web site which gives such things in quality?
Feel free to surf my web site :: Blackberry Anitvirus
Hi, i think that i saw you visited my site thus i came to “return the favor”.
I'm attempting to find things to improve my web site!I suppose its ok to use a few of your ideas!!
Review my weblog ... Fan Fiction
Malaysia & Singapore & brunei best on the internet blogshop for wholesale
& quantity korean accessories, accessories, earstuds, locket,
rings, bracelet, bracelet & hair add-ons. Offer 35 % wholesale rebate. Ship Worldwide
my web page - cérebro
Malaysia & Singapore & brunei best on-line blogshop for wholesale &
supply korean add-ons, accessories, earstuds,
choker, rings, hair, bangle & bracelet accessories. Deal 35 % wholesale price cut. Ship Worldwide
Also visit my page Funny Onesies
Hello to all, how is all, I think every one is getting more from this
site, and your views are fastidious in support of new users.
Also see my page :: Audio Visual
This is a topic that's near to my heart... Many thanks! Exactly where are your contact details though?
Check out my web blog ; pa unemployment website
Excellent article! We are linking to this particularly great content on our website. Keep up the great writing.
Asking questions are genuinely fastidious thing if you are not understanding something completely, except
this paragraph provides pleasant understanding yet.
Feel free to visit my website - cheap iPhone 5 for sale online
Undeniably believe that which you stated. Your favorite reason appeared to be on the web the easiest thing to be aware of.
I say to you, I definitely get annoyed while people think about worries that they just
do not know about. You managed to hit the nail upon the top as well as defined out the whole thing
without having side effect , people can take a signal.
Will probably be back to get more. Thanks
my page: DSL Anbieter
Great post.
My site: hunting shooting games online
My web site > zombie killing games
We're a group of volunteers and starting a new scheme in our community. Your web site offered us with valuable info to work on. You've done a formidable job
and our whole community will be grateful to you.
Stop by my website :: jobs in uk
Hey there! I understand this is kind of off-topic
but I needed to ask. Does operating a well-established website
like yours take a massive amount work? I'm completely new to writing a blog but I do write in my journal on a daily basis. I'd like to start a blog so I will be able to share my personal experience and feelings online.
Please let me know if you have any kind of
recommendations or tips for new aspiring blog owners.
Thankyou!
my blog: Love Bite
Also see my webpage - Executive dirtbag
It's going to be finish of mine day, except before finish I am reading this enormous piece of writing to improve my know-how.
my website Energy Complaints
Hello there, I do think your blog could be having browser compatibility issues.
Whenever I take a look at your blog in Safari, it looks fine but
when opening in IE, it has some overlapping issues.
I merely wanted to provide you with a quick heads up!
Aside from that, fantastic blog!
Take a look at my web blog - d'nest
Неllo аll, here every person is ѕharing suсh knοw-how, therefοre іt's nice to read this weblog, and I used to visit this web site daily.
My site: raspberry ketones supplements
It's not my first time to visit this site, i am browsing this website dailly and obtain good information from here daily.
My web blog; www.amateursexynudes.org
This is a good tip especially to those fresh to the blogosphere.
Brief but very accurate info… Appreciate your sharing this one.
A must read article!
Also visit my web page - free porn movies or videos
hello!,I like your writing very so much! percentage we keep
up a correspondence more approximately your post on AOL?
I need a specialist on this area to resolve my problem. May be that is you!
Having a look ahead to look you.
Check out my webpage :: http://www.porn-index.net/channels/79/public-sex/page6.html
This design is steller! You most certainly know how to keep a reader amused.
Between your wit and your videos, I was almost moved to start my own blog (well, almost.
..HaHa!) Great job. I really loved what you had to say,
and more than that, how you presented it. Too cool!
Look at my web blog - Cuteteenporn.net
Hey there! I just wanted to ask if you ever have any trouble
with hackers? My last blog (wordpress) was hacked and I
ended up losing many months of hard work due to no data backup.
Do you have any solutions to stop hackers?
Check out my website; xvideo
Write more, thats all I have to say. Literally, it seems as though you relied on the video
to make your point. You obviously know what youre talking about,
why throw away your intelligence on just posting videos to your blog when you could be giving us something informative to read?
Visit my web blog ... http://hotgirlsexcam.com
Wonderful web site. Lots of useful information here.
I'm sending it to a few buddies ans also sharing in delicious. And obviously, thank you on your sweat!
Here is my web blog :: sex on webcam
Magnificent beat ! I would like to apprentice whilst you amend your site, how can
i subscribe for a weblog site? The account aided me a applicable deal.
I have been a little bit familiar of this your broadcast provided vivid clear idea
My site :: http://sexygirlchat.net
Saved as a favorite, I like your web site!
my blog; sexvideovoyeur.com
I loved as much as you'll receive carried out right here. The sketch is attractive, your authored material stylish. nonetheless, you command get got an impatience over that you wish be delivering the following. unwell unquestionably come further formerly again as exactly the same nearly a lot often inside case you shield this hike.
Feel free to visit my homepage :: http://www.wildpartygirls.org
Excellent post! We are linking to this particularly great content on our site.
Keep up the great writing.
Feel free to surf to my weblog Amateur Teens
Post a Comment