■ 8 out of 10 Americans know about blogs; half visit them regularly 87% of the people who read blogs said they don’t spend less time with other media now that they’re reading blogs.

Source: Marketing Daily, August 29, 2007

■ IBM Consumer Study: Internet rivals declining TV as primary media source 66% of respondents reported viewing 1-4 hours of TV per day, vs. 60% who reported the same levels of personal Internet usage.

IBM Study, Source: Marketing Charts, August 22, 2007

■ Media usage per person drops for the first time in a decade For the first time since 1997, US consumers spent less time using media in 2006, compared to the previous year. Media usage per person declined 0.5% to 3,530 hours. This drop is mainly attributed to changing consumer behaviors and advances in the digital space.

Source: Advertising Age, August 8, 2007

■ Millennials like traditional – not just new – media Almost three-quarters (71%) of Millennials say they enjoy reading print magazines even though they know they could find most of the same information online.

Source: Marketing Charts, July 30, 2007

■ Social networking reached near full penetration among teens and tweens Social networking is approaching parity with TV time among 9-to 17-year-olds. And when kids are multitasking, they’re four times more likely to pay closer attention to whatever they’re doing online than to whatever they’re watching
on the tube.

Source: Alloy Media and Marketing, Advertising Age, June 25, 2007