Samsung Mobile, YouTube and Warner Music Group offers the YouTube community a way to share their New Year’s messages with the world.
At the turn of every New Year, each culture celebrates in a unique way. Some ring church bells or eat twelve grapes for luck, while others watch the ball drop over Times Square and toast with champagne.
For 2008, people from around the world participated in a new tradition. Samsung Mobile invited its global community to share their year-end thoughts and experiences with others through “A Samsung Mobile New Year’s 2008” powered by YouTube.
Samsung asked people across the globe to make a video answering one of four New Year’s themed questions and to post it to youtube.com/samsungnewyears. They addressed one of the following topics in their video:1. In one word, reveal your personal mission for 2008.
2. Recount the best or worst thing that happened to you in 2007.
3. Tell us what cool things you’ve done with your mobile phone this year.
4. Share with us what features you’d like to see in Samsung Mobile phones for 2008.
Along with these user-generated videos, over 25 award-winning artists from the Warner Music Group submitted their own New Year’s videos, including original content from Matchbox Twenty, Lupe Fiasco and James Blunt. In addition, an exclusive full-length New Year’s concert with performances by Simple Plan and critically-acclaimed rapper Talib Kweli is available on the Samsung Mobile New Year’s page to further engage the online community in the program.
With the novel integration of Google Maps into the Samsung New Year’s homepage, viewers can navigate through a world map to pinpoint and view the videos submitted from Brazil, Thailand, Ireland or even their own hometown. This unprecedented fusion of Google Maps and YouTube helped bring the world together to ring in New Year’s like never before.
As the exclusive sponsor, Samsung Mobile received over 4 billion U.S. impressions through search and display advertising within Google and YouTube (including YouTube homepage takeovers and in-video overlays). With the program site being translated into 11 languages, the Samsung Mobile New Year’s celebration was truly a worldwide event that we celebrated together.
About YouTube
YouTube is the world’s most popular online video community, allowing millions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe, and acts as a distribution platform for original content creators and advertisers large and small. As of January 2008, YouTube surpassed 850 million global video views per day.
About Warner Music Group
With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry. The list includes Asylum, Atlantic, Bad Boy, Cordless, East West, Elektra, Lava, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros., and Word.
By Adrian De La Garza
Account Supervisor
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