Thursday, February 28, 2008

Samsung Experience Imagines Innovation

2007 Year in Review I Samsung Experience

From celebrity-product launches to successful charity events, the Samsung Experience looks back with pride on this abundant year.


Samsung’s Hope for Education, the educational and philanthropic program designed to increase technology programs in our educational system, partnered with teen music sensations Aly & AJ for its 2007 program launch on April 11 at the Samsung Experience. Samsung, Microsoft and the Magic Johnson Foundation are the sponsors of the Hope for Education school essay contest, endowing the winning schools with up to $60,000 in technology products. Students and teachers from local award-winning schools also attended a performance by Aly & AJ, as well as a press conference, where they met the teen superstars. The Hope for Education program, in its fourth year, is a demonstration of Samsung’s unwavering commitment to making a positive difference in the lives of our youth by supporting education in schools nationwide.

Aly & AJ, Hope for Education Spokespeople


Aly & AJ perform at the Samsung Experience

The BlueSeat program, an unparalleled look inside the independent film industry, teamed up with the Samsung Experience to screen its Golden Globe-nominated film, “Atonement”. On December 13, the Samsung Experience staff transformed its showroom into the Experience’s first-ever movie screening room. One hundred and fifty guests attended, including key media, NYU film students, and BlueSeat.com members. Following the reception, the CEO of Focus Films, James Schamus, participated in a Q&A session with the eager crowd. We understand that it takes dedication and unwavering commitment to stay focused on one’s vision; so it was a pleasure to be a part of such an exciting event.

CEO of Focus Films, James Schamus, in a Q&A session with the crowd

The ongoing partnership with the renowned Jazz at Lincoln Center has also been a substantial highlight this year at the Samsung Experience. On the second Wednesday of every month, professional performers from Jazz at Lincoln Center entertain an average of 150 guests at the Samsung Experience. This opportunity to enjoy great music is yet another fantastic offering from the Samsung Experience. With ongoing programs like this one, the Samsung Experience reaches out to all walks of life in the very diverse New York City.

As we move into 2008, the Samsung Experience will continue to grow and thrive in this innovative industry.


By Nikki Stelma
Event Coordinator

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