Award Shows Honor Cheil’s Work

Recently, Cheil USA took home sixteen awards at two award shows: The Interactive Advertising Competition (IAC) and the Horizon Interactive Awards (HIA). These are notable achievements that recognize the hard work by all involved. As we all know, you can’t throw a rock without hitting an advertising award show; there are dozens, if not hundreds, of them. What is it about these two shows that distinguish them from the rest?

The answer might be found within the extensive list of interactive award shows initially compiled by Soo Bak and I. With the help of Ann Marie Mathis, Interactive Creative Director, we examined the award shows on the list and whittled down their features into two key ones: the judges and the participants. The shows that ranked high in both categories made the cut.
Founded some years ago, both the IAC and the HIA are relatively new shows. Though they may not have the storied history of the Cannes Lions International Advertising Festival, the IAC and HIA celebrate a field that is also relatively new. These shows, for example, were the first to recognize online creativity at a time when other award shows were still (and still are) focusing primarily on traditional advertising.
The Interactive Advertising Competition, sponsored by the Web Marketing Association, honors both excellence and effectiveness in online advertising. Though other award shows might pay tribute along similar lines, not all feature judges coming from some of the best shops around such as Goodby, Silverstein & Partners, Ogilvy Interactive, Avenue A/Razorfish, dotglu, JWT, and Euro RSCG San Francisco among others.
Equally as impressive is the list of agencies that competed for this year’s IAC honors: Avenue A/Razorfish, AKQA, Atmosphere BBDO, Organic, Critical Mass, Mullen, Wunderman, Agency.com/TBWA, MRM Worldwide, and Arc Worldwide. Even some of Samsung’s competitors, including Sony, LG and HP, had campaigns entered in this competition. Our seven awards earned show that we’re in pretty good company.

Mark Kronenberg, Howard Levenson, Chris Boak, Ann Marie Mathis, Nathaniel Currier, Chris Byrne, Matthew Blackstone and Tom McManus accept the Best of Show award for the P2 Microsite at the 40th Annual New Jersey Awards Show held at the Chart House in Weehawken, NJ.

At the Horizon Interactive Awards, judges included well-respected creative directors and other industry professionals. But what really separated the HIA from other award shows was that the international judging panel also featured end-users. This gave the HIA a unique perspective on creativity.
So what shops (besides us) have proudly won Horizon Interactive Awards? Let’s name a few: Goodby, Silverstein & Partners, R/GA, Arnold Worldwide, OgilvyOne Worldwide, Critical Mass, IQ Interactive, Agency.com/TBWA, Carat Fusion and RED. Once again, it’s a very impressive list of competitor agencies.
At both shows, the UpStage by Samsung campaign did extraordinarily well. It took home an IAC Gold Award for Best Integrated Ad Campaign in the Telecommunication category and a Gold Award for Best Microsite in the Horizon Interactive Awards.
To see the full list of award winners, along with their work, please visit: http://ccaworld.com/interactive/portfolio/awards.html
Brian Gield Senior Copywriter – Interactive Cheil USA