Cheil has the Heart and Passion for a Great Cause

This year, Cheil Worldwide in Irvine, California donated their creative services to help promote awareness for the American Heart Association and their National Go Red Campaign in Orange County, California. Heart disease is the #1 killer of women in the U.S., and each year the American Heart Association continues the fight by raising awareness with the National Go Red Campaign. Companies, organizations and cities across America participated in raising funds and awareness by wearing red and making a donation on National Wear Red Day on Friday, February 1, 2008. With the funds raised, the American Heart Association is able to support ongoing research and education about women and heart disease.


To take the campaign one step further, the local heart association partnered with the Paul Mitchell Hair Salon and College. They offered women and men in Orange County a free opportunity to dye their hair red in celebration and to raise awareness for the day. Cheil created an electronic invitation to promote the event along with posters for use at the Paul Mitchell College. On the day of the event, we managed to color over 500 participants.

In addition to promoting the event, Cheil negotiated free bus shelter posters throughout Orange County to help raise additional awareness for women’s heart disease. We look forward to continuing our partnership with the American Heart Association to help support such an incredibly important cause. Chris Georgieff Account Director Cheil USA